Couture [MSC] was founded in 2002(MIGO apparel), but resurfaced in 2008 and has since strived to stand apart from standard premium labels and brands. Myzho Street Couture is one of the truest forms of a true “couture” clothing line. an elite, exclusive line that caters to those that appreciates impeccable uniqueness and fashion. The methods of production are unorthodox to typical labels from start to finish. MSC does not mass produce / mass manufacture garments, nor do not use “silk screening” methodology to print garments; both of which take away from the “premium” and couture brand that is upheld. Instead of mass production, Myzho Couture opts to produce each piece based on the color scheme, and design of the client’s preference or mood. MYZHO COUTURE is not only a clothing line- but a brand that reflects the mentality & lifestyle lived by many. "urban america's savior". we are a brand that does not mass produce and shall remain the premiere brand that’s selected when one wants to symbolize their lifestyle.
Myzho Street Couture was founded by michael “Myzho” goggans in 2001. in 2002 he started designing clothes using a combination of paints, dyes, bleaches, and other materials to bring his designs to life. with almost no advertisement- besides self- promotion Myzho was quickly adopted and in no time was in small boutiques and malls across metro atlanta. the boutiques would serve as ordering stations where customers would order garments and personalize colors and styles. word of mouth, repeat clients and the mall exposure helped MSC gain coverage outside of the southeast and sparked interest on the east and west coasts. unfortunately after traveling the u.s, attending fashion shows, and conventions, Myzho saw where the fashion industry was changing. the trend he helped create was becoming a saturated fad. Myzho then fell back - looked past creating a “quick trend” or another “fad” and evolved into the new Myzho Street Couture... WE ARE NOT THE SAME
every piece that leaves MSC is specifically documented: size, color, design, down to the color of the buttons and patch. therefore, every piece has an authenticity number written on the patch to reflect its uniqueness. after a garment is ordered, we then limit the amount of duplicates that can be made to that exact specification-preserving the quality and preventing market saturation. depending on the complexity of the item we will assign a quantity that will ensure there will only be a limited number possibly made. the vision of Myzho Street Couture is to remain a pioneer in the fashion marketplace and represent the elite individuals who wish to stand out. from the shoulder placements, lettering, patch background, buttons and stitching, your garment is crafted to precision with you in total creative control, the end result producing a Myzho Street Couture work of art.
 

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