Myzho Couture/ Myzho Luxzhury was founded in 2002 (MIGO apparel), but resurfaced in 2008 and has since strived to stand apart from standard premium labels and brands. Myzho Couture attempts to maintain one of the truest forms of a “couture” clothing line. An elite, exclusive line that caters to those that appreciates impeccable uniqueness and fashion. The methods of production are unorthodox to typical labels from start to finish. Myzho Couture does not mass produce / mass manufacture garments, nor do not use “screen printing” methodology to print garments; both of which at times can take away from the “premium” and couture brand that is upheld. Instead of mass production, Myzho Couture opts to produce each piece based on the color scheme, and design of the client’s preference or mood. MYZHO COUTURE is not only a clothing line- but a brand that reflects the mentality & lifestyle lived by many. “Urban America’s savior”.

Your garment isn’t made until you purchase and request color scheme. Every piece that’s created is specifically documented: size, color, design, and patch. Therefore, every piece has an authenticity number written on the patch to reflect its uniqueness.

The vision of Myzho Street Couture is to remain a pioneer in the fashion marketplace and represent the elite individuals who wish to stand out.

Your garment is crafted to precision with you in total creative color control, the end result producing a Myzho Couture work of art.

Pay attention to detail…



Myzho Couture was founded by Michael “Myzho” Goggans in 2001. In 2002 he started designing clothes using a combination of paints, dyes, bleaches, and other materials to bring his designs to life. With almost no advertisement- besides self- promotion, friends and family, Myzho was quickly adopted and in no time was in small boutiques and malls across metro Atlanta. Word of mouth, repeat clients and the mall exposure helped Myzho Luxzhury gain coverage outside of the southeast and sparked interest on the east and west coasts. Unfortunately after attending fashion shows and conventions, he saw where the fashion industry was changing. The trend he helped create was becoming a saturated fad. Myzho then fell back – looked past creating a “quick trend” or another “fad” and evolved into the new Myzho Couture… WE ARE NOT THE SAME